PREMIUM TOILET TISSUE CONCEPT · THE BAHAMAS
WELLMUDDAS™
Some good S____.
A little personality for the most everyday essential. Distinctively Bahamian, thoughtfully presented, and being developed for homes and hospitality.
PACKAGING CONCEPT — NOT FINAL PRODUCT
Good paper.Bad timing.
WELCOME TO WELL MUDDA S____
Toilet paper.
With a little more
personality.
Every bathroom needs it. Almost nobody thinks about the brand. We thought that was worth changing.
Well Mudda S____ takes a familiar Bahamian expression and gives it a new home: an everyday product with a memorable identity, a clean look, and ambitions beyond the island.
A closer look at the details01 / THE FIRST RELEASE
Meet the good stuff.
A single focused product concept. No complicated catalogue. Just a tissue brand we're building with care, from what it looks like on the shelf to how it performs in use.
12-ROLL PACK CONCEPT
Good looks.
Better intentions.
We're developing a premium-positioned 3-ply toilet tissue with a proposed 12-roll consumer pack. The packaging is an important part of the idea—but the paper has to earn its place, too.
Premium 3-ply targetSpecifications to be confirmed through samples.
12-roll household packInitial packaging format under evaluation.
Designed to stand outA distinctive Bahamian consumer brand.
02 / MADE TO BE SEEN
The little details matter.
From the individual roll to the full pack, we're exploring how an everyday staple can look and feel like it belongs in a beautifully considered space.
PRODUCT DETAIL CONCEPT
PACKAGING DESIGN DIRECTIONImages are illustrative brand concepts. Final packaging, material performance, sheet count and manufacturing specifications have not been confirmed.
HOSPITALITY SETTING — CONCEPT03 / FOR EVERY SPACE
For homes.
For hotels.
For everyone
in between.
Good design shouldn't stop at the bathroom door. We're exploring a product that belongs in everyday homes, vacation villas, short-term rentals and boutique hotels.
We want to hear from operators about restocking, pack sizes, pricing and what a dependable supply option needs to deliver.
Explore hospitality interest Hospitality supply is an intended channel, not an active product offering.UNMISTAKABLY LOCAL
Born in
The Bahamas.
Built to go places.
The name is a wink to home. The ambition is bigger. We're building a Bahamian consumer brand that can hold its own far beyond the 242.
24204 / GOOD TO KNOW
The S____
people ask.
Fair questions. Straight answers.
01 Can I buy Well Mudda S____ yet? +
Not yet. We're still developing the product, evaluating manufacturing options and validating the numbers before accepting orders.
02 Is it made in The Bahamas? +
Well Mudda S____ is a Bahamian-born brand. Overseas private-label manufacturing is being explored. We'll be clear about the final country of manufacture when it's confirmed.
03 What will the first product be? +
We're targeting a premium-positioned 3-ply tissue in a 12-roll consumer pack. Sheet count, materials, texture and final packaging are still under evaluation.
04 Can hotels and villas register interest? +
Yes. We're keen to understand ordering quantities, storage needs, purchasing cycles and potential demand from hospitality operators. Enquiries are not purchase commitments.
THE FIRST RELEASE · IN DEVELOPMENT
Let's make
some good S____.
Curious about the first release? Planning hospitality purchasing? The best place to start is a conversation.